E-Mail Marketing Specialist
|January 11, 2013 - March 31, 2013|
|Location:||Arlington Heights, IL|
|Employment Type:||Full Time|
|Description:||This position will work with the Ecommerce marketing team and report directly to the Ecommerce Marketing Manager. The full time Email Marketing Specialist will have primary responsibility for the company's email marketing program, including but not limited to creating and optimizing marketing and triggered emails. The Email Marketing Specialist will be instrumental in achieving the teams aggressive email growth objectives, by consistently monitoring, analyzing and changing the email program.|
Convert graphic email designs into HTML image/text emails using industry best practices.
Optimizing email campaigns to include:
o Deliverability and rendering in various email clients such as Hotmail, Gmail, Yahoo! Mail, and Outlook and mobile devices such as iPhone and Android.
o A/B Testing: subject line, content, offers
o Segmentation to ensure the right people are getting the right message
o Quality check each email campaign for proper links, tracking codes, spelling, product pricing, images, etc.
Data analysis and reporting of email performance and sales
Responsible for the management of a large subscriber database
Work with IT resources as needed to ensure goals are met
Work closely with ESP to ensure goals and needs are met
Demonstrated experience with HTML & inline style, preferably relating to emails.
Familiar with cross-browser compatibility challenges and email best practices.
Proficient with Photoshop and Dreamweaver.
Experience creating and testing html emails.
Hands-on experience with an ESP a plus. (Responsys or ExactTarget)
Ability to think strategically and creatively.
Knowledge of database concepts
Experience translating wireframes and prototypes into a finished product.
Organized and able to balance several in-flight projects in a fast paced environment.
Ability to interact with cross functional teams.
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